F U E L is a dedicated workshop studio developed to provide you with exceptional service and care for your cycling machine.

โ€˜Our focus is all about the quality of our work...'

In 2005 Herb created Fuel to specifically to look after all your mechanical needs to make sure your machine is running optimally week in week out.


FOUNDER  & Head Technician  

Herb Donovan

Herb has worked as a cycle mechanic and wheel builder for various bicycle workshops here in Victoria and overseas for over 20yrs.

Herb competed at a National level in XC mountain bike racing, internationally on the road for a Belgium cycling team and studied Industrial design at Monash University.

After completing a nationally accredited Certificate III in Bicycle Mechanics in 2003 issued by Automotive Training Australia Ltd he felt it was time to bring a fresh approach to the industry and created Fuel a dedicated workshop studio.

With an astute attention to detail, a keen eye for inspirational improvements and a passion for quality Herb has now developed a strong reputation for professional service and loyal customer following.

By the grace of many wonderful inspiring customers since 2007 Herb has been able to grow Fuel into a successful and highly regarded business within the industry.